THE SOUND BITE SOCIETY: Television and the American Mind
TABLE OF CONTENTS
INTRODUCTION: THE POLITICS OF ELECTRONIC INFORMATION
"We've got to face it. Politics have entered a new stage, the television stage. Instead of long-winded public debates, the people want capsule slogans - "Time for a change" - "The mess in Washington" - "More bang for a buck" - punchlines and glamour."
- General Haynesworth, media mogul in the Budd Schulberg film A Face in the Crowd, 1957.
The Sound Bite Society
Technology and the Information Revolution
A Preview of the Argument
Some Preliminary Definitions
The Complexity Paradox
The Medium in the Mirror
CHAPTER ONE: THE ASCENT OF THE ELECTRONIC RIGHT
"What distinguishes the New Right from other American reactionary movements and what it shares with the early phase of German fascism, is its incorporation of conservative impulses into a system of representation consisting largely of media techniques and media images."
- Philip Bishop
The Pull of the Center and the Rise of the Right
Sound Bite Politics
A Thought Experiment
Economic and Regulatory Barriers
The Quasi-Myth of Liberal Bias in the Media
Institutional Barriers: Who's Tilting the Screen?
Broadcasting and the Religious Right
Tabloidization: The News at Twilight
CHAPTER TWO: SHOUTING HEADS: THE LANGUAGE OF TELEVISION
"Things in motion sooner catch the eye
Than what stirs not."
- Shakespeare, Troilus and Cressida
Television and Mediation
The Surrogate Eye
The Grammar of Television
The Uses of Symbolism
Sound Bites Man
Summary: The Language of Television
CHAPTER THREE: VIDEO GAMES: TELEVISION AND REALITY
"You're beginning to think that the tube is reality and that your own lives are unreal ... In God's name, you people are the real thing; we're the illusion."
- Howard Beale, character in Paddy Chayevsky's Network
The Medium and the Message
Veracity and Verisimilitude
For and Against Reality
Teleconsciousness: The Synthetic Revolution
History and Reality
Technology and Reality
Summary: The Panoptic Fallacy
CHAPTER FOUR: COMPLEXITY AND IDEOLOGY
"Finding the real identity beneath the apparent contradiction and differentiation, and finding the substantial diversity beneath the apparent identity, is the most delicate, misunderstood and yet essential endowment of the critic of ideas and the historian."
- Antonio Gramsci
Television's Myopia and the Problem of Complexity
Political Dimensions of Complexity
Analytic Complexity and the Geography of the Mind
Polarized Thinking and the Agony of Ambiguity
Summary: The Forms and Uses of Complexity
The Political Spectrum: Formal and Synthetic Visions
The Three Equalities
The Politics of Causality
Contestability and the Uses of Agnosticism
CHAPTER FIVE: CRITICAL VISION: TELEVISION AND THE ATTENTIVE SOCIETY
"As individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves."
- Daniel Boorstin, The Image (1961)
The Critical Imperative
The Politics of Simplicity
Critical Viewing and Media Literacy
Critical Dialogue and Democratic Citizenship
The Attentive Society: Journalism and Ideological Literacy
Roadblocks and Remedies
The Critical Spirit